BRAND & PRODUCT
MARSHALL AMPS
I led the in-house creative team Marshall Amplification for over five years, producing video, photography, product design and graphic design.
My main focus was coordinating manufacturing and promotional artworks for over sixty products. I managed this through a comprehensive and collaborative design documentation system, which in turn supported the engineering, compliance and manufacturing teams.
I designed product quick start guides (QSGs) in multiple languages, with economic and sustainable production in mind. I also worked closely with the compliance and legal teams to balance their content requirements with a succinct, approachable tone of voice.
During my tenure at Marshall, I designed and managed multiple product launches, including the reissue pedals.These projects required accurate recreations of decades old artworks and a respectful modernisation of the packaging and accompanying literature. I liaised between the engineers and creatives, ensuring the language and descriptions of each pedal were accurate and written by guitarists, for guitarists.
Licensed products
Alongside the catalogue of core products, I oversaw the design and promotion of merchandise and licensed products, many of which were sold through a brand new online store.
Marshall Amps @ MK Museum
In April 2022 I curated, designed and managed a temporary exhibition celebrating 60 years of Marshall Amps.
