CAMPAIGNS
Pyro - Rews
Album launch campaign
Pop-rock duo Rews released their debut album on Marshall Records. I played a major part in this project, from designing and sourcing the CDs and LPs, to designing and running paid social media campaigns and art-directing music videos.
The central point was the Pyro album artwork which stemmed from an animation. This meant the album art naturally translated into animated social media posts and adverts. It met several criteria from the band and the record label:
- The two band members must be represented equally
- To have femininity, without selling their appearance
- To capture the punchy energy of the album
Creative Origins
This campaign was devised to promote the Origin range of products using exciting, eye-catching visuals and inspirational interviews. Click here for the full playlist.